Local SEO & Google Business Profile
Show up on maps, in local results, and in AI answers.
When someone nearby needs what you do, they search. Maybe they type it into Google, maybe they ask their phone, maybe they ask ChatGPT. Either way, if your business doesn't show up - someone else's does.
Local SEO is how you make sure that doesn't happen. It's the work that gets your business visible on Google Maps, in local search results, and increasingly in the AI-powered answers that are replacing the old ten blue links.
We build every site with local SEO sorted from day one. Your Google Business Profile, your local citations, your on-page content - it's all part of the build, not an expensive extra.
Everything we do to get you found locally.
Google Business Profile setup and optimisation
We set up or optimise your profile so it's complete, accurate, and working hard. Photos, categories, services, opening hours - the lot.
Consistent NAP across the web
Your name, address, and phone number need to match everywhere. We make sure Google, directories, and AI all see the same consistent information about your business.
Location-specific content
We write content that makes it clear where you're based and which areas you serve - naturally, not stuffed with keywords. AI and search both reward clarity.
Local schema markup
Structured data that tells search engines and AI exactly where your business is, what you do, and which areas you cover. Machine-readable, human-invisible, properly important.
Review strategy guidance
Reviews matter - a lot. We'll help you build a simple process for asking happy customers to leave one. No dodgy tactics, just a sensible approach that actually works.
Directory and citation building
We make sure your business is listed consistently across the directories that matter for your industry. Clean, accurate citations that reinforce your local presence.
Google Maps visibility
We do the groundwork so your business shows up in the map pack - that cluster of three results at the top of local searches. That's where the clicks are.
AI-ready local presence
Local SEO and AEO aren't either/or - we do both. When someone asks AI for a recommendation in your area, your business has every reason to be the answer.
Local SEO that's built in, not bolted on.
Most local SEO work happens after a website's already built - an agency pokes around in the back end, adds a few meta tags, claims a Google listing, and sends you a monthly report full of graphs. It helps a bit. But it's always working around someone else's decisions.
We do it differently. Because we build your site from scratch, local SEO is part of the architecture from day one. Your content, your schema markup, your page structure, your Google Business Profile - it's all one joined-up thing, built together, working together.
And because AI is increasingly part of how people find local businesses, we don't just optimise for Google's traditional results. We make sure AI platforms understand your business too. Local SEO and AEO - both sorted, from the start.
For local businesses that need nearby customers to find them.
- Trades - plumbers, electricians, builders, roofers. When someone's got a leak at 9pm, make sure Google and AI both send them to you
- Healthcare - dentists, physios, opticians, clinics. Patients search locally first - you need to be the confident answer
- Hospitality - pubs, restaurants, B&Bs, cafes. People search 'near me' more than almost anything else - your listing needs to shine
- Professional services - accountants, solicitors, architects. Your customers want someone local they can trust, and they'll check Google before they check anything else
- Any business with a physical location - if customers come to you or you serve a specific area, local SEO is how they find you
Four steps. No faff. Here's how it goes.
We check where you stand
We run a free AI visibility check and have a look at your current local presence - Google Business Profile, directory listings, how AI sees you. Honest picture, no sugar-coating.
We learn your patch
Where are your customers? Which areas do you serve? What do people actually search for when they need someone like you? We figure out the local landscape so we can build for it.
We build it all in
Your website, your Google Business Profile, your local content, your schema markup - we build it as one connected thing. Not a website with SEO sprinkled on top.
You start getting found
Your business shows up on maps, in local results, and in AI answers. And we stick around to keep everything sharp as things change.
You've got questions. We've got answers.
Local SEO
What is local SEO?
Local SEO is the work that helps your business show up when people nearby search for what you do. That includes Google Maps results (the map pack), local search listings, and increasingly AI-powered answers. If your customers find you by searching for something like 'plumber near me' or 'best dentist in Derby', local SEO is what gets you in front of them.
What's a Google Business Profile and why does it matter?
Your Google Business Profile (formerly Google My Business) is the listing that appears on Google Maps and in local search results. It shows your name, address, phone number, opening hours, reviews, and photos. It's often the first thing a potential customer sees - so it needs to be complete, accurate, and making a good impression. We set it up or optimise it as part of every build.
How long does local SEO take to work?
It depends on your starting point and your competition. Some improvements - like a properly optimised Google Business Profile - can have an impact within weeks. Climbing the local rankings and building a strong review profile takes longer, typically a few months of consistent work. We're upfront about timelines and we don't promise overnight miracles.
Do I need local SEO if I already have a website?
We only build from scratch, so we can't retrofit local SEO onto an existing site. The reason is simple: doing it properly means the local content, schema markup, and page structure all need to work together from the ground up. If your current site isn't getting you found locally, a fresh build with everything done right from day one is the most effective path.
What's the difference between local SEO and regular SEO?
Regular SEO focuses on ranking in search results generally. Local SEO specifically targets people searching in or near your area - 'near me' searches, map results, location-based queries. It involves things like Google Business Profile optimisation, local citations, and location-specific content that regular SEO doesn't typically cover.
AI & Local Search
How does AI affect local search?
AI is changing how people find local businesses. Instead of scrolling through a list of results, more people are asking AI directly - 'who's the best plumber in Belper?' or 'find me a dentist near Derby'. AI gives one or two answers, not ten. If your business isn't structured so AI can understand it, you're invisible to a growing number of potential customers. We build for both traditional local search and AI.
Is local SEO still worth it now AI is taking over search?
Absolutely. Traditional local search isn't going away - Google Maps, the map pack, and local results still drive a huge amount of business. But AI is adding a new layer on top. The smart move is to be visible in both, which is exactly what we do. The good news is that the foundations of good local SEO (clear information, consistent data, strong reviews) also help AI understand and recommend you.
Can you help with reviews?
We can't write them for you (and you wouldn't want us to - fake reviews get spotted and punished). But we'll help you set up a simple, repeatable process for asking happy customers to leave a review. It's not complicated, but most businesses don't have a system for it. A steady stream of genuine reviews makes a big difference to both your local rankings and how AI perceives your business.
Do you cover areas outside Derby?
We're based in Derbyshire but we work with local businesses anywhere in the UK. Local SEO principles are the same whether you're in Derby, Nottingham, Leeds, or London - it's about making your business visible to the customers in your area, wherever that is.
How much does local SEO cost?
Local SEO is built into every website we create - it's not a separate charge. Our launch offer means no upfront build fee for our first clients, just £79/month for hosting, support, and unlimited basic updates. That includes all the local SEO groundwork as part of your build. Book a free visibility check and we'll talk you through it.