Websites for Tradespeople That Get You the Right Jobs
Plumbers, electricians, builders, roofers - when someone's got a problem, they ask AI who to call. We build professional trade websites that get you found by AI and win customers' trust before you've even picked up the phone.
When someone needs a tradesperson, they're not browsing websites. They're asking AI.
"Who's the best plumber near me?" "I need an electrician today - who's available?" "Can you recommend a reliable builder in Derby?" That's how people find tradespeople now. They ask AI. Google AI Mode, ChatGPT, Perplexity - they give two or three recommendations. Not a directory of fifty. Not a page of ads. Just a short list of tradespeople they trust and understand.
If you don't have a website, or your website is a single page with your phone number and a blurry logo, AI has nothing to work with. It can't recommend what it can't understand. And it'll recommend someone else - probably the competitor with a proper website who did this six months ago.
A trade website that gets you the jobs you actually want.
We build websites for tradespeople that do two things brilliantly:
Get found by AI
We structure your website so AI platforms clearly understand what trades you cover, the areas you serve, and why customers trust you. Schema markup, structured content, and the kind of detail that gives AI confidence to recommend you when someone's got a leaky pipe or a dodgy boiler.
Win customers' trust
Let's be honest - most people are a bit nervous about hiring a tradesperson they've never used before. Your website needs to put them at ease instantly. Professional photos, genuine testimonials, clear pricing information, and copy that sounds like a real person - not a robot or a corporate brochure.
Word of mouth is brilliant. But AI is the new word of mouth.
For years, tradespeople have lived and died by recommendations. That still works - but increasingly, people don't know a mate who knows a tradesperson. They ask AI instead. And here's the thing: most tradespeople either don't have a website at all, or have one that's essentially invisible. That's actually good news for you - the bar is low, and getting ahead now gives you a massive advantage.
- Creating clear pages for every service you offer (not just "plumbing" - but boiler installs, emergency repairs, bathroom fitting, the lot)
- Writing content that directly answers what customers are asking AI ("How much does a new boiler cost?" "What should I look for in an electrician?")
- Setting up proper schema markup so AI knows exactly what you do, where you work, and that you're a legitimate, trustworthy business
- Building FAQ sections that address the questions customers have before they call (pricing, guarantees, timescales, qualifications)
- Making sure your Google Business Profile matches your website perfectly
- Optimising for every area you cover - not just your home base
Everything you need. Set up properly. No messing about.
Custom design
Looks proper professional - not a free template that screams "I did this myself on Sunday."
Service pages
Each service on its own page, explained clearly - so AI and customers know exactly what you do.
Photo gallery
Showcasing your best work - before and afters, completed projects, the stuff that makes people call.
Customer testimonials
Front and centre - because nothing sells a tradesperson better than happy customers.
Trade schema markup
Structured data so AI knows you're a legitimate, qualified tradesperson.
Click-to-call buttons
When someone needs a plumber, they don't want to fill in a form. One tap and they're calling you.
Google Business Profile
Optimised to keep your maps and website consistent and working together.
Monthly reporting
In plain English showing how your visibility is improving. No jargon, no waffle.
Whatever your trade, we make sure you're the one AI recommends.
- Plumbers - emergency call-outs, boiler installs, bathroom fitting, heating systems
- Electricians - rewires, fuse board upgrades, inspections, smart home installs
- Builders - extensions, renovations, new builds, conversions
- Roofers - repairs, re-roofing, flat roofs, guttering
- Joiners & carpenters - fitted kitchens, bespoke furniture, door hanging, decking
- Plasterers - skimming, rendering, coving, decorative plastering
- Painters & decorators - interior, exterior, commercial, residential
- Landscapers & gardeners - garden design, driveways, fencing, maintenance
- Gas engineers - boiler servicing, gas safety checks, central heating
- Tilers - bathroom tiling, kitchen splashbacks, floor tiling
- Locksmiths - emergency access, lock changes, security upgrades
- Window fitters - double glazing, doors, conservatories
Dead simple. Here's what happens.
We have a brew
A no-pressure chat about your trade, the jobs you want more of, and the areas you cover. We'll run a free AI visibility check so you can see where you stand right now.
We learn your story
What makes you good at what you do? What do your customers always say about you? What jobs do you love? We get to know the real you - because that's what makes a website work.
We crack on
We design and build the whole thing. Professional, AI-optimised, and genuinely yours. Most trade websites go live in 7-14 days. We're quick, but we don't bodge it.
The phone starts ringing
Your new website starts earning its keep straight away. And we stick around - keeping things updated and your visibility sharp.
Tradesperson websites across Derbyshire and beyond.
You've got questions. We've got answers.
Websites for Tradespeople
Do I really need a website? I get most of my work through word of mouth.
Word of mouth is brilliant, and it's not going anywhere. But here's the thing - even when someone gets your name from a friend, the first thing they do is look you up online. If you don't have a website, or yours looks unprofessional, they might think twice. And for the growing number of people asking AI for recommendations, having no website means you literally don't exist. A proper website supports your word-of-mouth referrals AND opens up a whole new channel of enquiries.
How much does a tradesperson's website cost?
Our launch offer means no upfront build fee for our first clients - just £79/month for hosting, support, and unlimited amends. That's less than the cost of one decent job a month. Book a free visibility check and we'll talk through what's right for you.
How long does it take to build a trade website?
Most trade websites go live within 7-14 days. We don't need you to write pages of content or send us 47 emails. We do the heavy lifting - you just need to have a chat with us and share some photos of your work.
Can you write the content for me? I'm not great with words.
That's literally our job. We write all the content for your website based on a conversation with you. We'll make it sound professional but still like you - not like a corporate brochure or a dodgy ChatGPT job. Your customers want to hear from a real person, and that's what they'll get.
Will my trade website work on phones?
Every website we build is designed for phones first. That's non-negotiable - the vast majority of people searching for a tradesperson are doing it on their mobile. Click-to-call buttons, easy navigation, fast loading - all sorted.
Can I show photos of my work on the website?
Absolutely, and you should. Before-and-after photos, completed projects, work in progress - this is the stuff that makes potential customers think "right, they know what they're doing." We'll help you pick the best ones and present them properly.
AI Visibility for Tradespeople
What is AI visibility and why should a tradesperson care?
AI visibility is how well platforms like Google AI Mode, ChatGPT, and Perplexity can find, understand, and recommend your business. More and more people are asking AI "Who's a good plumber near me?" instead of searching through directories. If AI doesn't know you exist or can't understand what you do, it won't recommend you. Simple as that.
How does AI decide which tradesperson to recommend?
AI looks for trust and clarity. Does your website clearly explain what you do? Is your information consistent across your website and Google Business Profile? Do you have good reviews? Is your content specific rather than vague? Tradespeople with clear, well-structured websites get recommended. Those without a proper web presence get skipped.
I'm a one-man band. Can AI visibility really help me?
It's arguably more important for sole traders. AI doesn't care if you're one person or a company of fifty. It cares whether it can understand what you do, where you do it, and whether you're trustworthy. A sole trader with a well-structured website can absolutely outperform a larger company with a rubbish one.
How quickly will I start getting more enquiries?
Most tradespeople see improvements in AI visibility within 6-12 weeks. The exact timeline depends on your trade, your area, and how competitive it is. The good news is that most tradespeople haven't done this yet - so the window of opportunity is wide open.
Can AI visibility help me get better quality jobs, not just more jobs?
Yes. When your website clearly explains the types of work you do (and want), AI recommends you for the right jobs. If you're a bathroom specialist who's sick of getting calls about dripping taps, your website content should reflect that - and AI will follow suit.
Trade Website Design & Features
What should a tradesperson's website include?
Clear pages for each service you offer, a gallery of your work, customer testimonials, your qualifications and accreditations, pricing guidance where possible, your service area, easy ways to get in touch (especially click-to-call on mobile), and FAQ sections answering common customer questions. We add the AI optimisation layer on top - schema markup, structured data, and local visibility signals.
Can you include my qualifications and accreditations on the website?
Absolutely, and you should. Gas Safe registration, NICEIC certification, CSCS cards, trade body memberships - these are powerful trust signals for both customers and AI. We'll display them prominently and include them in your structured data so AI recognises them too.
Can I get my website to show up for emergency searches?
Yes. If you offer emergency services (emergency plumber, emergency electrician, emergency locksmith), we create specific content targeting those searches. Emergency searches are some of the most valuable in the trades - people need help now and they'll call the first trustworthy option they find.
Do you handle websites for tradespeople outside Derbyshire?
Yes. We started in Derbyshire and serve the local area, but we work with tradespeople across the UK. Our approach works for any trade business that serves a local area - wherever that area is.
Local & Practical
Can my trade website target multiple towns and areas I cover?
Absolutely. Most tradespeople cover a wide area, and we build that into your website. Location-specific content helps AI understand exactly where you work, so it recommends you to customers in the right areas.
How important are Google reviews for a tradesperson's visibility?
Very. Reviews are one of the strongest trust signals for AI. A steady stream of genuine, positive Google reviews dramatically improves your chances of being recommended. We'll help you with strategies for getting more reviews from happy customers.
I already get work through Checkatrade/MyBuilder/Bark. Do I still need my own website?
Yes. Those platforms are great, but you're competing directly with dozens of other tradespeople on every listing - and you're paying for the privilege. Your own website gives you a direct channel that you control, builds your brand, and gives AI something to recommend. Think of it as moving from renting to owning.