How visible is your business to AI right now?

It's a free tool that checks how visible your business is to the AI platforms people are actually using - Google Gemini, ChatGPT, and Perplexity. We check whether each platform knows your business, recommends you for unbranded searches, and thinks you're good. We also look at where AI goes to find businesses in your area, and whether your website is technically ready for AI search. You get a clear breakdown of where you're strong and where there are gaps.

Yes, completely free. You'll get an instant summary of your results on screen straight away. If you want the full detailed report emailed to you, we'll ask for your name and email - but there's no cost and no obligation. We won't sign you up to a mailing list or pester you with follow-ups.

About 30 seconds. You enter your website address, we run the checks, and your results appear on screen almost immediately. The full detailed report takes a few minutes to generate and land in your inbox.

Just your website URL. That's it. You don't need to install anything, give us access to your website, or know anything technical. If you have a website, you can check it.

The checker gives you a reliable snapshot of your current AI visibility based on the signals that matter most. It's not a guarantee of how you'll rank on any specific AI platform - no tool can promise that - but it identifies the real, practical factors that determine whether AI can find and recommend your business.

You can check any website URL, so yes - you could check a competitor's site to see how their AI visibility compares to yours. It's a useful way to understand where you stand relative to the businesses you're competing with.

Yes. The checks we run apply to any business with a website - whether you're a dentist, a solicitor, a plumber, a restaurant, or anything else. The score categories are universal because they reflect what AI platforms actually look for when deciding which businesses to recommend.

No. You'll see an instant summary of your results on screen without entering any personal details. We only ask for your name and email if you'd like the full detailed report sent to your inbox - and that's entirely optional.

Your AI visibility score reflects how well your business shows up across the AI platforms that matter - Google Gemini, ChatGPT, and Perplexity. It's based on whether AI knows you exist, recommends you when people ask for businesses like yours, thinks positively about you, and whether your website is technically ready for AI search. A higher score means you're in a stronger position to be the business AI recommends.

Anything above 80 is strong - it means your website is well-structured for AI and you're likely ahead of most competitors. Scores between 50 and 79 mean there's meaningful room for improvement. Below 50 means AI platforms are probably struggling to understand your business properly. Most businesses we check for the first time score between 20 and 50.

Not necessarily. A low AI visibility score usually means your website wasn't built with AI in mind - which is true for the vast majority of websites out there. Your site might look great and work well for visitors but still be largely invisible to AI platforms. The score shows you what's missing, not what's broken.

Whether AI actually recommends you for unbranded searches is the biggest factor - that's the thing that directly translates into new customers finding you. But everything feeds into it: whether AI knows you exist in the first place, what it thinks of you when it does, where it's pulling its information from, and whether your website gives AI what it needs to understand your business properly.

We'd recommend checking every couple of months, especially if you've been making changes to your website. AI visibility isn't static - as you improve your content, add structured data, and build authority, your score should improve. Regular checks help you track that progress.

It can, yes. AI platforms constantly update how they evaluate websites, and your competitors' improvements can affect your relative visibility too. That's one reason we recommend ongoing monitoring rather than treating AI visibility as a one-off exercise.

AI visibility is how well artificial intelligence platforms - like Google AI Mode, ChatGPT, and Perplexity - can find, understand, and recommend your business. It's determined by how your website is structured, the clarity of your content, your trust signals, and whether AI can confidently identify what you do and where you do it.

Traditional SEO focuses on ranking in search engine results pages - getting your website to appear when people type in keywords. AI visibility goes deeper. It's about structuring your content so AI systems genuinely understand your business and feel confident recommending you in conversational results. SEO gets you listed. AI visibility gets you recommended.

The major ones right now are Google AI Mode (formerly AI Overviews), ChatGPT, Perplexity, and Gemini. But the landscape is evolving quickly. The good news is that the fundamentals of AI visibility - clear content, structured data, strong trust signals - work across all of them.

When someone asks AI a question, it gives a direct answer - not a page of options. AI picks the businesses it's most confident about, based on how clearly they're represented online. Unlike traditional search where ten businesses could appear on page one, AI typically recommends just a handful. That makes being one of those recommended businesses incredibly valuable.

AI looks for clarity, consistency, and trust. It analyses your website content, structured data, reviews, Google Business Profile, and how you're referenced across the web. If your business information is clear, consistent, and well-structured, AI feels confident recommending you. If anything is vague, contradictory, or missing, it'll pick someone else.

Very much so. Local businesses are the ones most directly affected because AI is increasingly answering location-based questions - "Who's the best electrician near me?", "Can you recommend a restaurant in Matlock?" If you serve a local area, AI visibility determines whether you're the business that gets recommended when someone nearby asks for help.

Not overnight, and probably not completely. But AI is handling an increasingly large share of search queries, especially conversational and local ones. The smart approach is to be strong on both - and fortunately, many of the things that improve AI visibility (clear content, structured data, good technical foundations) also help your traditional SEO.

Not at all - in fact, now is the perfect time. AI visibility compounds over time, and most local businesses haven't started yet. The businesses that build their AI presence now are establishing themselves as the trusted options in their area while their competitors are still thinking about it. Early movers have a genuine, lasting advantage.

That's entirely up to you. The report is yours to keep regardless. If you want to act on it yourself or pass it to your existing web team, go for it. If you'd like our help, the next step is booking a free strategy session where we'll walk through your results in detail and talk about what would make the biggest difference for your business.

It depends on your starting point and what's needed. For some businesses, it's a case of adding structured data and improving content on an existing site. For others, a fresh website build is the better investment. We'll always give you an honest assessment during your strategy session - no unnecessary upselling, we promise.

We're based in Derbyshire and it's where most of our clients are, but we're happy to work with businesses anywhere in the UK. That said, our local knowledge is a real advantage for businesses in the Derby, Belper, Matlock, Chesterfield, Alfreton, Ripley, and Bakewell areas.

Most businesses start seeing improvements within 6 to 12 weeks, depending on their starting point and how competitive their area is. Some quick wins - like adding structured data and fixing technical issues - can have an impact within days. Deeper improvements like content strategy and authority building take a bit longer to compound.

AI visibility works best as an ongoing effort. AI platforms are constantly reassessing which businesses to trust and recommend, your competitors are making improvements, and the platforms themselves keep evolving. We offer ongoing support packages specifically for this - think of it as having a dedicated team keeping your visibility sharp month after month.

Two things. First, we don't just build websites - we engineer them for AI discoverability while making them genuinely beautiful for the people who visit. Most agencies do one or the other. Second, we're a small, dedicated team. You'll work directly with Andrew, Chris, and James - not be passed between departments. We take the time to understand your business properly, and we genuinely care about the outcome.