Insights
Practical thinking on AI visibility, web design, and getting found locally.
How Patients Find Their Dentist Now (It's Not How You Think)
Most dental practices are still optimising for a world that's already changed. Here's how patients actually find a dentist in 2026 - and what it means for your practice's visibility.
How Google AI Mode Actually Works (And What It Means for Your Business)
Google AI Mode isn't just a fancier search results page. It changes what gets surfaced, how businesses are recommended, and what you need to do to be included. Here's what's actually going on.
7 Things on Your Website That Are Costing You Customers
Most websites don't fail because they look bad. They fail because of small, fixable things that quietly send visitors away. Here are the seven we see most often - and what to do about them.
How to Set Up Your Google Business Profile Properly (The Full Guide)
Your Google Business Profile is often the first thing people see about your business - and one of the strongest signals AI uses to decide whether to recommend you. Here's how to set it up properly, from scratch or from a half-finished mess.
AEO vs SEO: What's Actually Changed (And What Hasn't)
SEO isn't dead - but it's no longer enough on its own. Here's what's genuinely changed about how people find businesses online, what AEO actually is, and what you need to do differently.
What is AI Visibility and Why Should Your Business Care?
AI is changing how customers find local businesses. Here's what AI visibility means, why it matters more than traditional SEO alone, and what you can do about it today.