Website Copywriting
We write all the words. You don't have to.
Most web designers ask you to 'send over your content'. Which is a bit like a builder asking you to bring your own bricks. You're busy running a business - you haven't got time to write a website.
We don't do that. We write everything. Homepage, about page, service descriptions, FAQs - the lot. We learn what makes your business tick, then we tell that story in a way that connects with your customers and makes sense to AI.
No blank pages, no writer's block, no awkward rewrites. Just clear, warm, well-structured copy that sounds like you on a good day.
Everything we write for your website.
Homepage copy
Your homepage does the heavy lifting. We write it to grab attention, explain what you do, and get people to take the next step - all in a way AI can understand and cite.
Every page on your site
About, services, location pages, contact - we write the lot. Every page gets the same care and attention, because every page is a chance to win a customer.
FAQ content
We write proper FAQ sections that answer the questions your customers actually ask. Structured with Schema.org markup so AI can pull your answers directly.
Your tone of voice
We don't just write words - we find your voice. Whether you're a straight-talking tradesperson or a reassuring healthcare professional, the copy sounds like you.
Structured for AI retrieval
Every piece of content is written and formatted so AI platforms can understand it, parse it, and recommend your business. That's not an add-on - it's how we write.
Service and product descriptions
Clear, specific descriptions that tell customers exactly what you offer and help AI match your services to the right queries. No waffle, no jargon.
Location-specific content
If you serve specific areas, we write content that makes that clear - naturally, not stuffed with keywords. AI and search both reward clarity about where you operate.
Ongoing content updates
Need to add a new service? Changed your opening hours? Content updates are included in your monthly plan. You'll never pay extra to change a few words.
Copy that's part of the build, not pasted in afterwards.
Here's the thing about website copy - it's not decoration. The words on your website shape the design, the structure, the user journey. When content gets written separately and pasted in later, everything compromises. Pages feel disjointed. Headings don't fit. The whole thing looks like it was assembled by committee.
We write the copy as part of the design process. The words and the layout grow up together, so your finished site feels like one seamless thing - not a template with your text jammed into someone else's boxes.
And because we understand AEO and local SEO, every line we write is doing double duty. It's connecting with the human reading it and making sense to the AI platforms that might recommend you.
For business owners who'd rather not write their own website.
- You know your business inside out but putting it into words on a screen feels like pulling teeth. We'll do the pulling for you
- You've tried writing it yourself and ended up with something that sounds like a corporate brochure from 2006. We'll make it sound like you
- Your current website copy was written by a designer who's brilliant at design but not exactly Hemingway. We're not Hemingway either, but we can write a website
- You don't have content yet and every web designer you've spoken to has asked you to provide it. We don't. We write it
- You want AI to recommend you but you've no idea how to write content that AI can actually parse and cite. That's literally what we do
How we get from blank page to finished copy.
We have a proper chat
We sit down (or jump on a call) and ask you about your business - what you do, who your customers are, what makes you different, what questions people always ask. You talk, we listen and take notes.
We do our homework
We research your industry, your competitors, and what people are searching for. We figure out which questions AI needs you to answer and how to structure the content.
We write it all
Every page, every heading, every FAQ - written in your voice, structured for AI, designed to convert. You review it, we tweak it until it's spot on.
It goes live as part of your site
The copy and the design launch together as one thing. No pasting content into templates, no last-minute rewrites. And if anything needs changing later, that's included.
You've got questions. We've got answers.
The writing process
How do you learn enough about my business to write about it?
We start with a proper conversation - usually about an hour. We ask about your business, your customers, your competitors, and the questions people always ask you. We also do our own research into your industry and what people are searching for. By the time we start writing, we understand your business well enough to represent it honestly. And you review everything before it goes live.
Will it sound like me or like a copywriter?
Like you. That's the whole point. We're not writing literary fiction - we're writing your website in a way that sounds natural and genuine. If you're a straight-talking plumber, we won't make you sound like a management consultant. If you're a reassuring dentist, we won't make you sound like a used car salesman. You on a good day - that's the target.
How many rounds of revisions do I get?
As many as it takes. Seriously. We don't do that 'two rounds of amends' nonsense. We'll keep working on it until you're happy with every word. In practice, most clients are pretty close to happy after the first draft because we've done the upfront research properly.
Can I write some of it myself?
Of course. If there are pages you feel strongly about writing yourself - your 'About' page, for example - we're happy to work with your draft. We'll edit it for consistency, structure it for AI, and make sure it fits the rest of the site. But honestly, most clients are relieved to hand the whole lot over.
What if my business changes after the site launches?
Content updates are included in your monthly plan. New service? Different opening hours? Added a team member? Just let us know and we'll update the copy. You'll never pay extra to keep your website current.
Copy and AI
What does 'structured for AI' actually mean?
It means we write content in a way that AI platforms can easily understand and use. Clear headings, direct answers to specific questions, consistent information about what you do and where you do it. When ChatGPT or Google AI Mode needs to answer a question about your type of business in your area, the way we've structured your content makes it easy for AI to find and cite your website.
Is this SEO copywriting?
It includes SEO principles, but it's more than that. Traditional SEO copywriting is about keywords and search rankings. We write for search and for AI platforms and for actual humans reading your website. The good news is that clear, well-structured content works for all three - you don't have to choose.
Do you write blog posts and articles too?
Not as part of the initial build - we focus on getting your core website pages right first. But if you want ongoing content like blog posts or articles, that's something we can talk about. The foundations we build make it straightforward to add content over time.
How is this different from hiring a freelance copywriter?
A freelance copywriter writes words in a document and hands it over. Then someone has to figure out how to fit those words into a website design, add the right markup for AI, and structure it all properly. With us, the writing is part of the build. Copy, design, structure, and AI optimisation all happen together - which means they actually work together.
How much does website copywriting cost?
It's included in every website we build - not a line item, not an add-on. Our launch offer means no upfront build fee for our first clients, just £79/month for hosting, support, and unlimited basic updates. That includes all the copywriting. Book a free chat and we'll talk you through it.