AEO & AI Visibility
So AI recommends you, not the other lot.
People don't Google like they used to. They ask AI. 'Who's the best dentist near me?' 'Find me a plumber in Derby.' 'Which accountant should I use?' And AI doesn't show ten blue links - it gives one or two answers.
If your website isn't built so AI can understand it, you're invisible to a growing chunk of your potential customers. That's not a future problem - it's happening right now.
AEO - Answer Engine Optimisation - is how we make sure AI knows exactly what you do, where you do it, and why you're worth recommending. It's not an add-on or an afterthought. It's baked into every site we build, from the very first line of code.
Everything we do to get AI on your side.
Structured data and schema markup
We add machine-readable information that tells AI exactly what your business is, what you offer, and where you're based. LocalBusiness, Service, FAQ, and more - all wired in properly.
Semantic HTML architecture
Your site's structure isn't just for looks. We build with clean, meaningful HTML so AI can parse every section and understand the relationships between your content.
Entity clarity
AI needs to know you're a real business in a real place. We make sure your name, location, services, and expertise are crystal clear - no ambiguity, no guesswork.
Content structured for AI retrieval
We write and structure your content so AI can pull the right answer from the right page. FAQs, service descriptions, location details - all formatted so AI can cite you directly.
Optimised for all major AI platforms
Google AI Mode, ChatGPT, Perplexity, Gemini, Copilot - we don't build for just one. Your site is engineered to perform across the lot.
FAQ content AI can parse and recommend
We write proper FAQ sections with Schema.org markup, so when someone asks AI a question you can answer - your site is where the answer comes from.
We write all the words
AI can only recommend you if the content's worth recommending. We write every page in your voice, structured so AI can understand and cite it.
Ongoing monitoring
AI platforms change constantly. We keep an eye on how you're showing up and tweak things as the landscape shifts - so you stay visible, not just at launch.
We don't bolt this on. We build it in.
Most agencies treat AI visibility as an afterthought - a plugin, a checklist, something they tack on after the site's already built. That doesn't work. Retrofitting AEO onto an existing site is like trying to rewire a house without taking the walls off. You end up with compromises everywhere.
We only build from scratch, and there's a good reason. When we start fresh, we can structure every page, every heading, every piece of content so that AI understands it from day one. The design, the copy, the code - it's all one joined-up thing, not layers bolted together.
The result? A site that's gorgeous for your customers and speaks fluent AI. That's what makes the difference between being invisible and being the answer.
For local businesses that want AI to send customers their way.
- Any local business that relies on people finding you through search, maps, or word of mouth - because AI is changing all three
- Businesses in competitive areas where being found by AI could be the difference between getting the call and never knowing the customer existed
- Trades and services - plumbers, electricians, builders, cleaners - where AI recommendations are already replacing the old Google results
- Professional services - accountants, solicitors, architects - where trust matters and AI needs to understand why you're the right choice
- Healthcare - dentists, physios, opticians - where patients are asking AI who to see and want a confident answer
Four steps. No faff. Here's how it goes.
We check your visibility
We run a free AI visibility check so you can see exactly how your business shows up (or doesn't) across ChatGPT, Google AI Mode, and Perplexity. It's an honest look at where you stand right now.
We learn your story
What makes your business tick? What do your customers love about you? We dig into the details - because that's what AI needs to recommend you confidently.
We build it properly
We design, write, and build your site from scratch with AEO woven through every page. Structured data, semantic HTML, entity clarity - all the clever stuff, done right.
AI starts noticing
Your site launches and AI can finally understand your business. We keep monitoring, tweaking, and making sure you stay visible as AI platforms evolve.
You've got questions. We've got answers.
AEO & AI Visibility
What is AEO (Answer Engine Optimisation)?
AEO is how you optimise your website so AI platforms - ChatGPT, Google AI Mode, Perplexity, Gemini - can understand your business and recommend it when people ask relevant questions. It's like SEO, but for the new way people search: by asking AI for answers instead of scrolling through a list of links.
How is AEO different from SEO?
SEO focuses on ranking in traditional search results - the ten blue links. AEO focuses on getting your business recommended in AI-generated answers. There's overlap (good content and structure help both), but AEO requires specific things like structured data, entity clarity, and content formatted for AI retrieval that traditional SEO doesn't cover. We handle both.
Can you add AEO to my existing website?
We only build from scratch, and there's a good reason. Retrofitting AEO onto an existing site means working around someone else's code, templates, and structural decisions. The result is always a compromise. When we build fresh, every line of code, every page structure, every piece of content is designed for AI visibility from the ground up. That's the only way to do it properly.
Which AI platforms does this work with?
We optimise for all the major ones: Google AI Mode (which is replacing traditional Google results for many queries), ChatGPT, Perplexity, Gemini, and Microsoft Copilot. The underlying principles - structured data, semantic HTML, entity clarity - work across all of them.
How long before AI starts recommending my business?
It varies. Some businesses start appearing in AI answers within weeks of launching their new site. Others take longer, depending on competition and how established the business is online. We monitor your visibility across platforms and keep optimising. There's no magic switch - but a properly built site gives AI every reason to recommend you.
Practicalities
How much does this cost?
AEO isn't a separate service you bolt on - it's built into every website we create. Our launch offer means no upfront build fee for our first clients, just £79/month for hosting, support, and unlimited basic updates. Book a free visibility check and we'll show you exactly what's involved.
Do I need to understand AI or technical stuff?
Not even slightly. We handle all the technical work - structured data, schema markup, semantic architecture - and explain everything in plain English. You focus on running your business; we make sure AI understands it.
What if AI search changes?
It will - constantly. That's partly why the monthly plan exists. We keep an eye on how AI platforms evolve and update your site accordingly. The foundations we build (clean structure, clear content, proper markup) are resilient to change, but we stay on top of the specifics so you don't have to.
Can I see how my business currently shows up in AI?
Yes - that's exactly what our free AI visibility check does. We'll show you how your business appears (or doesn't) across the main AI platforms and give you an honest assessment of where things stand. Try our AI visibility checker or book a free session and we'll walk you through it.
I've never heard of AEO. Is this actually important?
More people are searching through AI every month. Google's own AI Mode is replacing traditional results for a growing number of queries. If your business isn't visible to AI, you're invisible to a chunk of your potential customers - and that chunk is getting bigger. This isn't future-proofing for the sake of it. It's responding to how people are already finding businesses right now.