A free chat about your website.
No jargon, no pressure, no PowerPoints.

It's a free, no-obligation conversation where we review your current website, run an AI visibility check, and talk through the opportunities specific to your business. Think of it as a health check for your online presence — with clear, practical recommendations, whether you work with us or not. We'll look at what's working, what could be better, and where the biggest opportunities are for getting your business found by AI and chosen by real customers.

Around 20-30 minutes. Enough to be properly useful, not enough to ruin your day. We don't pad it out with waffle — we get stuck in, share real insights, and make sure you leave with something genuinely valuable.

Nope. Just know your website URL (if you have one) and we'll do the rest. We'll pull everything up on our end and run through it with you. If you want to jot down any specific questions beforehand, great — but it's not required at all.

Yes. No invoice, no "admin fee", no credit card details, no hidden catches. Free as in free. We offer it because it's the best way for both of us to see if we're a good fit — and because we'd rather show you what we can do than just tell you.

We'll talk about how we can help if there's a good fit, but there's genuinely no pressure. If you say "I'll think about it", we'll say "no worries" and mean it. No follow-up sales calls, no pushy emails. We're not like that — ask anyone who's worked with us.

Whatever suits you. Phone, Zoom, Google Meet — we're easy. When you book, you can let us know your preference and we'll sort it. Most people go with a phone call, but video works great too if you want us to share our screen and walk you through things visually.

Absolutely. The more the merrier. If there's someone else in the business who'd benefit from being on the call, just bring them along. We'd rather talk to everyone involved than have things get lost in translation afterwards.

If you want to go ahead, we'll send you a simple, clear proposal — no 40-page documents, just what we'd do, how long it'll take, and what it'll cost. If you're not ready or it's not the right fit, absolutely no problem. No follow-up sales calls, no awkward emails. We'll just be here if you change your mind down the line.

That's literally our whole thing. We explain everything in plain English, with real examples that actually make sense. If we accidentally use jargon, you have full permission to tell us off. We work with business owners, not IT managers — so we know how to talk about this stuff without making your eyes glaze over.

We build gorgeous, AI-optimised websites for local businesses in Derbyshire and beyond. Not templates with your logo slapped on — properly designed, carefully written websites that help AI platforms like Google AI Mode, ChatGPT, and Perplexity understand your business and recommend you to potential customers. We handle everything: design, copywriting, technical setup, and ongoing support.

AI visibility is how well artificial intelligence platforms can find, understand, and recommend your business. Instead of typing into Google and scrolling through results, more and more people are just asking AI: "Who's the best plumber near me?" or "Can you recommend a dentist in Belper?" AI doesn't show a list of ten — it picks two or three businesses it trusts. If your website doesn't help AI understand what you do, you simply won't get a look in.

If you want to work with us, yes — we only build from scratch, and there's a good reason for that. Retrofitting AI visibility onto an existing site is like trying to rewire a house without taking the walls off. You end up with compromises everywhere. Our sites are fast, beautifully designed, and AI-optimised from the ground up because that's the only way to do it properly.

Two things. First, we don't just build websites — we engineer them for AI discoverability while making them genuinely beautiful for the people who visit. Most agencies do one or the other. Second, we're a small, dedicated team. You'll work directly with Andrew, Chris, and James — not be passed between departments or left waiting days for a reply.

We work with a wide range of local businesses: dentists, lawyers and solicitors, accountants, architects, consultants, plumbers, electricians, builders, healthcare providers, restaurants, pubs, B&Bs — basically any local business whose customers find them through search. If people are asking AI or Google for what you do, we can help.

We're based in Derbyshire and it's where most of our clients are, but we're happy to work with businesses across the UK. That said, our local knowledge and connections in Derbyshire — Derby, Chesterfield, Belper, Matlock, Bakewell, Ashbourne, and everywhere in between — are a real advantage for businesses in this area.

Every business is different, so we tailor our approach to your specific needs and budget. We'll always be upfront about costs before any work begins — no surprises, no hidden fees. Book a strategy session and we can give you a clear picture of what's involved.

Everything you need to keep your website running brilliantly: hosting, security, regular updates, ongoing amends (want to change a photo or update your opening hours? Just ask), monthly performance reports in plain English, and direct access to the team whenever you need us. Think of it as having your own web department for less than the price of a couple of rounds at the pub.

No. We'll tell you exactly what things cost before any work begins, and there are no surprise invoices or "phase two" fees down the line. What we quote is what you pay. We're not fans of the sneaky add-on approach — it's a rubbish way to start a working relationship.

We strongly recommend it — AI visibility works best as an ongoing effort, and your website needs to keep pace with how AI platforms evolve. But we'll always talk you through the options honestly so you can make the right call for your business.

AI platforms look for confidence, not guesswork. They check whether your business information is consistent across your website, Google Business Profile, and directories. They look at how clearly you explain what you do and where you do it, the quality of your reviews, and whether your content is structured in a way they can interpret. If anything is vague, inconsistent, or thin — they'll skip you and recommend someone else.

We optimise for all the major AI discovery platforms including Google AI Mode, Google AI Overviews, ChatGPT, Perplexity, and Gemini. The landscape is evolving quickly, and we stay on top of it so you don't have to. The foundations we build work across all of them.

Not at all — in fact, it's arguably more important for smaller local businesses. AI doesn't care how big your company is. It cares whether it can clearly understand what you do, where you do it, and whether you're trustworthy. A well-structured small business website can outperform a much larger competitor if the AI trusts it more.

Most businesses start seeing improvements within 6 to 12 weeks, depending on your starting point and the level of competition in your area. AI visibility compounds over time — the earlier you start, the stronger your position becomes. We'll set clear expectations during your strategy session so there are no surprises.

Very much so. Your Google Business Profile is one of the key trust signals that AI uses when deciding which local businesses to recommend. We optimise your profile as part of our approach to make sure it's working as hard as possible for you.

AI won't completely replace search overnight, but it is fundamentally reshaping how people discover and choose local businesses. More and more queries are being answered by AI directly — and that trend is only accelerating. The smart move is to be ready for both worlds, which is exactly what we help you do.